A few months ago on one of my favorite blogs Dosh Dosh, Maki wrote an article entitled: Twitter Marketing: Why You Don’t Need to Mass Follow Users. This article was released right after Twitter announced that all Twitter users would only be allowed to follow a maximum of 1000 people a day. They added this rule basically to stop follow spam which is the act of following many twitter users in a short period of time. Normally this is done under the assumption that if you have more Twitter users more people will see what you are offering and your sales will increase and you will get increased web site traffic.
In the article the author talks about the flaws in this thinking and brings up a few good points such as the issue of low quality followers vs. targeted high quality followers (my words not his). Although he sees how mass following can help he is under the belief as I am that well targeted followers who are interested in you and what you are putting out will just about always work out better. There are some times when the mass following may work, but I believe as I think the author of this article does, that you should be working on getting contacts that are not just following or auto-following you to bring up the numbers. Anyway, before I go much further I’ll just have you go to the original article and check it out. Click Here
Another place to check out ideas and opinions like this is an expert on the subject Perry Belcher. He offers a free cheat sheet called the Social Media Matrix which explains this concept very well CLICK HERE to download his free cheat sheet.
