If you haven’t turned on a computer in years or have been hiding out in a cave I have some news for you. Web 2.0 is here and is now dominating the Internet. If you are in the business and not using Web 2.0 properties to increase web site traffic you are behind the times.
What is Web 2.0 you ask and how do I get it? For that answer we will start at our friend Wikipedia the free encyclopedia. It defines Web 2.0 as “”Web 2.0″ is commonly associated with web development and web design that facilitates interactive information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.” In other words we are talking about sites that allow users to interact with each other. Ever hear of Facebook, My Space, or Twitter? They are some of more well known properties that have exploded recently.
Facebook, a social networking site, right now has more than 200 million users. MySpace has over 100 million users, and Twitter has by estimates 10-12 million users. Your job is to get your message out to these millions of users. How do you do it?
Try going viral which means get the word out to as many as you can, be it through blog posts, twittering, or YouTube videos. The viral part comes when those sites or subscribers to those sites share your message with others who share it with others. Video sites like YouTube are the best for doing this and the search engines whose job is increasing web site traffic to your site loves them.
Another step in getting increased web site traffic through Web 2.0 is using the social networks. As mentioned before there are quite a few of these sites and quite a few subscribers to these sites. You have to join them and use the tools within them to get whatever message you want out there. Either you, or someone you outsource to, needs to spend time on these sites building up your message. It is a critical part of Web 2.0 and will go far to increase traffic to your website.
Blogging is also part of Web 2.0 and in fact may be the defining element. Web Site traffic means customers, which leads to sales and there is no simpler way to put it. You have to write good content and update your blog or website frequently. Doing these things and exploiting Web 2.0 properties will ensure that you have a successful online business.
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